Iterate and Criticise
The fundamental idea here is that they’re not doing it once, they’re iterating over it, and criticising it. And that’s a key term. Iterate and Criticise. Michael then used Brad Bird’s anecdote of Gower Champion, the theatre and film director of the 30s, who walked into a theatre to see the cast just standing around on the stage, the choreographer just sitting there in the second row with his head in his hands. Gower goes “What’s going on?” “I just don’t know what to do next”, the choreographer goes. Gower replies “Well do something, so we can change it!”. And that’s a fundamental Pixar idea, just keep moving, just keep trying, and something will come up.