The New File System
What this really means is that users of web apps (specifically small business) don’t need to struggle with your crappy UI, and you don’t need to reinvent the spreadsheet to unlock powerful new interactions and possibilities. Holy shit. Do you see it? Is it coming to you now?
Imagine: your customer can modify web app data in their desktop app of choice.
Example: Jimmy runs a small e-commerce business. He’s not a technical person and understands little about how the web functions. He typically puts internet passwords on sticky notes around the office, and gets frustrated when he needs to find one. However, Jimmy spent 12 years prior working for a financial services firm, and knows how to mash up data in an excel spreadsheet like you wouldn’t believe. With Dropbox and a smart web app, Jimmy gets to manage all of his e-commerce product information in a local excel spreadsheet, sitting in that magic box on his desktop.